Machine Learning | Regression Models
The goal of the project was to boost our client’s growth by predicting customer loyalty. Based on historical sales data, we used machine learning to identify patterns for diverse users and identified features are the most impactful.
From a binary classification (loyal or not loyal), we switched into a multi-class approach that better reflects the customer’s degree of loyalty. Finally, we provided quantified potential gains of investment (7% to 14% increase) if managers follow proposed suggestions on the features we identified.
We would develop and deploy an end-to-end solution in a production environment. This includes an integration of the dataset and model outputs into a dashboard, generating faster insights targeting multiple personas.
We offer the leading edge end-to-end AI solutions, enabling every employee, customer, and citizen with sophisticated AI technology and easy-to-use AI applications. With our solutions, our partners can become leaders in their respective domains by becoming more innovative in serving their customers, collaborating among all key stakeholders in extracting business value and reducing costs.